The Show Must Stream On

By Livian Yeh On March 16, four days after performances of Gloria and Toni Stone were canceled in response to the coronavirus, A.C.T. began offering patrons access to recordings of both shows through a partnership with the streaming platform BroadwayHD. “We didn’t have the time or resources to invest in a five-camera shoot that’s directed and designed,” Executive Director Jennifer Bielstein told the New York Times . “So we recorded with one or two cameras in the house. It’s more about making sure the audience gets to see the work.” For Ticketing Services, A.C.T.’s most forward-facing department, pivoting from live performances to online streaming required flexibility and adaptability. ”We’re used to selling an experience,” says Director of Ticketing and Sales Operations Jennifer Peterian. “Customer service is usually about the shows that are happening in the theater. For virtual tickets, we had to become technical troubleshooters.” The cast and c...